Web Design for Colombian Party hostels chain
Melo Hostel is a chain of hostels for young singles, created for those who are looking for much more than just a place to sleep. It is a space social, free and open-minded, inspired by the energy of connection apps such as Tinder, but with a new approach. elegant, respectful and fun, without being vulgar.
The brand combines a style “luxur” (relaxed luxury) with a festive atmosphere, neon lights, good music and beach. It's a place where connection between people, authenticity and shared experiences are at the centre.
Main objectives
Consolidating a consistent digital identity, The new, modern and attractive to young international audiences.
Separate the sites (La Barra, Capurganá, etc.) to show their particularities, without losing visual and brand unity.
Enable the publication of rooms, events and tours dynamically.
Reflecting the style of the hostel: open-minded, festive, connected and comfortable.
Improve the user experience (UX/UI), focusing on fast bookings and intuitive navigation.
Position the brand in search engines (SEO) through relevant and attractive content.
Create a scalable basis for integrating new sites in the future.
A modular web platform was developed that centralises the brand and allows for the growth of new sites. The structure was divided into independent subdomains (La Barra, Capurganá, etc.) to facilitate content management and local positioning.
The following were implemented dynamic listings of rooms, tours and events, with a neon banner highlighting the nearest event and a self-managing system for future publications.
The design UX/UI focused on the quick booking, The mobile navigation and the visual presentation of the space through photographs and neon style, reflecting the luxur and social essence of the hostel.
Performance has also been optimised, a blog to improve SEO and consolidated a scalable base for the expansion of the Melo Hostel chain.
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