Rebranding and complete web redesign
The aim of the project was to carry out a complete rebranding, with a new visual system based on own illustrations, The aim was to create a brand that transmits freshness, authenticity and proximity to the public. The aim was to update the message to better reflect its proposal -healthy food, active lifestyle, quality product- and to visually differentiate itself from competitors. The website had to reflect this new identity, improving the communication of values, facilitating access to the offer and optimising usability for the end user.
A new visual identity was designed for FIT Eat Italia using own illustrations, generating a differentiated graphic language, coherent with the new brand proposal.
This identity was integrated into the existing website (fiteatitalia.it), adapting the design, typography, colour palette and iconography to align with the rebranding.
The user experience (UX) and interface (UI) were optimised to make navigation smoother, brand messages clearer and the product offering more visible and intuitive.
Content and page hierarchies were revised and the structure of the website was reorganised to make it easier for the user to identify the value proposition, the range of products and the benefits of the service.
Technical adjustments were carried out to ensure that the new design was responsive, well performing and mobile-ready.
Spanish
English
Italian