Camel park web design. Reservation system for tickets and visits.
Camel Park is a nature park and tourist experience located in Tenerife, offering camel rides, interactive farm, photo shoots, professional filming, group events and school visits. Their website needs to update its message to reflect a broader proposition: group experiences, audio-visual recordings, special events, etc., in addition to the classic family visit ticket. In addition, it is critical to improve its online booking system, as it has observed a drop in direct bookings attributable to poor website indexing. The objective is to reinforce digital visibility, optimise booking conversion, clearly segment the different products (regular tickets, events, recordings, groups) and adapt the structure for a multilingual tourism environment.
The site was found to have suffered an attack that resulted in the removal of its indexing in search engines, which was directly affecting direct bookings.
An indexing recovery strategy was implemented: restoration of URLs, redirects, sitemap, improvement of the technical SEO structure, and the implementation of an multi-language (Spanish, English and other languages relevant to tourists) given the international character of the destination.
A complete online booking system was set up: synchronisation with Google Calendar to manage time slots, establishment of ticket sales limits per slot to control capacity, and management of visits to the park to improve operations.
Customised HTML email templates were designed: sending confirmation after booking, follow-up emails to request reviews and also to manage donations or loyalty.
Spanish
English
Italian