Complete web design
Broadway Palestre was created with the aim of transforming the concept of the gym into a vibrant experience: “Allenati come una star”. The idea is to combine Broadway's stage energy with the prestigious LES MILLS methods (BodyPump, BodyCombat, etc.). A website created from scratch is required to reflect this duality: visually appealing, with high impact illustrations or photography, motivational tone, clear to engage new users. It is necessary to align the visual identity of Broadway Palestre with that of LES MILLS so that the offer of group courses is recognisable, modern and competitive. Another key objective is to optimise for SEO from the start, to structure the courses well, the mission, vision, calls to action (“iscrizione settimana gratuita”), and to facilitate the acquisition of leads.
The website of Broadway Palestre completely from scratch, creating all text, structure and visual content.
The aim was to convey the concept “Allenati come una star”.”, aligning the visual identity of Broadway with the dynamic and recognisable aesthetic of LES MILLS.
A clear, SEO-optimised architecture, The training is designed to be a very effective way to attract new members, with differentiated sections for each type of training and effective calls to action.
The visual tone combines energy, movement and elegance, reinforcing the idea of a modern and aspirational gym.
Registration forms, a timetable download system and consistent visual communication on all pages were also implemented, ensuring a smooth, engaging and conversion-oriented experience.
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